Yea, its building a nation as we speak...
Best episode I saw was with exibit -
"Dude, we took your girl, we gave her 6 inch heels, uprated the suspenders, and when you want to get jiggy, we installed a 15 inch flat screen tv in the back! You've been officially pimped!"
"Thanks MTV for pimping my bride!"
http://www.funnyhub.com/videos/pages/pimp-my-bride.html