Karroons,
From when I trained with my meditation teacher (Check out my profile I should have a pic of him... heh) I learned the following (in a nutshell that is).
When you meditate with a conscious mind (open eyes, walking or standing mediation generally speaking) the power of your mind will increase by the conscious effort in using your technique for meditation. However when the mind dips into a deeper trance state, perhaps pursuing emptiness, or perhaps vissapana jhana (Buddhist contemplation) you will actually use the power of your mind to accomplish these states. Thus a conscious meditation will build the fuel for the deeper states of meditation. Throughout the Theravada monasteries the training for monks encompasses hours of walking meditation each day accompanied by seated trance meditation so as to keep the balance. When most people meditate they sit and enter the state of emptiness (zen) of contemplation (vissapana) after a few minutes of settling in and meditating consciously. This tends to burn more fuel than one is actually building and can result in all kinds of illusions and phenomena that are just the imagination. Thus your teacher saying to meditate only 1/2 hour or so (which is exactly what I was told) is trying to help you build and not burn the minds power. Remain conscious and after some time meditating you will have accumulated enough 'mindpower' to delve into deeper states of mediation without running a deficit.
I hope this makes sense?
Here is my masters website, might help as well:
Luangphor Viriyang Sirintharo
BTW What style of qigong do you practice?